Archive for April, 2012

Myth Buster – The Customer is NOT Always Right

April 13, 2012

MYTH:  “The customer is always right”.

TRUTH: The customer is not always right. They are (at times) wrong, wrong wrong!

TRUTH: The customer is ALWAYS the customer.

I keep this second truth in mind when I am negotiating, re-setting expectations, and resolving issues.

Treat your customers with respect, listen to them, and manage their expectations. They may not always be right, but they are always the customer!


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